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A singer in sunglasses pressed into the mic, a rose tattoo on the hand gripping it, lit warm on black.
Photo: Alex James

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Most bands never get the wow.

Photos, branding, sites, videos, posters. Most bands get them from five different people, so it never looks like the same band. I make all of it, so it all looks like you.

Photos first, then everything else.

A friend with a camera, a logo from wherever, a site off a template, a poster made the night before. Each is fine alone. Side by side, they don’t look like one band.

So I work in order. First I photograph you, on stage, at your best. Those photos set the look. The look becomes your branding, the branding shapes your site, and every video, poster and print after that is made to match and points fans back to the site.

An outdoor stage at night: a long-haired singer in a leather jacket at the mic between two guitarists, all three lit gold against the dark. Photo: Alex James
  1. Photos Where the look starts.
  2. Branding Your look, written down.
  3. Website Where fans end up.
  4. Media Videos, posters and print.

Have a logo or a site you love? We start with what you have and build from there.

Photos

Show photos and band photos.

A four-piece band mid-song under pink and blue light, the singer centre with her hair in the air. Photo: Victor Mshihiri

Photos come first because they decide the look: the color, the light, how dark the room goes. Everything after gets matched to them.

I shoot from the floor and grade every frame by hand, crisp and vivid, with the noise of a dark bar cleaned up. Stage lights in a small room turn faces magenta, and getting a singer back to real skin color is most of the job. It’s also why the photos match the video from the same night.

A singer crouched at the front of the stage, one hand on her head, lit deep pink. Photo: Victor Mshihiri

What you get

  • Your best frames, full size, graded by hand
  • A grade that matches the video from that night
  • Files named and sorted, ready to post
A festival stage in low evening sun, a band playing under the lighting rig while the crowd mills about on the grass in front. Photo: Alex James
From below: a singer-guitarist in a red leather jacket singing with his eyes shut and his hair in motion, tinsel behind. Photo: Alex James
A guitarist in a bowler hat bent low over a black-and-white striped guitar, face hidden under the brim, tattooed arms lit warm. Photo: Alex James
A singer in sunglasses and a tipped polo shirt turning to the camera and laughing, a winged tattoo on his neck. Photo: Alex James
A long-haired singer in a leather jacket over denim singing straight down the lens, a ringed hand around the mic. Photo: Alex James
A bald guitarist in mirrored aviators and a black work shirt, head down over his guitar beside a mic stand, lit warm against black. Photo: Alex James

Branding

Branding ties it together.

A guitarist bowed over a pale electric guitar, the Midway Saloon banner glowing teal behind him. Photo: Victor Mshihiri

Branding is your look, written down: the logo, the type, the colors, how a title sits on a video. Once it’s set, nobody has to guess at the next poster.

If the look has drifted, or no longer fits the music, I rebrand it. I clean up the logo and put your colors on a color sheet, so the photos, the site and the merch all pull from the same place. Then it goes on everything: the card that opens each reel, the end card, the shirts on the merch table.

A drummer under the Midway Saloon banner with both sticks raised, ringed by red and blue light trails. Photo: Victor Mshihiri

What you get

  • A rebrand of the look you have, if it needs one
  • A color sheet with your colors and type
  • Merch designs in the same look
  • Title and end cards in your type on every video
  • A poster that takes any date and lineup
  • Print-ready files, plus a home-printer set
The Northstar Original Revue mark on black, with the Mismatched Media credit under it.
The opening card
Heed The Warning's end card: the band's crest and name, with the Mismatched Media production credit.
A band's end card
Heed The Warning's name and crest set inside the open jaws of a black-and-white skull.
Heed The Warning's skull artwork

Website

A website to send people to.

A singer-guitarist in a white shirt and loose tie leaning into the mic, hair over his eyes, lit warm against black. Photo: Alex James

Every reel, poster and post is really saying “go check out this band.” The site is where fans end up, so I build it from the same photos and look: your shows and videos, where to listen and how to reach you, on your own domain.

Every site is hand-built, so it loads fast on a phone in a loud room. New photos and videos go straight onto it. This site is built the same way.

The homepage of Ryan Howe's website: his name in large serif type over a photo of him singing into a microphone in front of red stage curtains, with Book Ryan and Learn More buttons. Opens Ryan Howe’s site, pianomanhowe.com, in a new tab.
A long-haired drummer in a backwards cap laughing mid-beat, a stick raised, cymbal stands glowing behind him. Photo: Alex James

What you get

  • A site on your own domain, in your look
  • Shows, videos, photos and links in one place
  • Fast on a phone, with nothing weighing it down
  • New work added as it’s made

Media

The videos, posters and print.

A live-production switcher mid-shoot: preview and program monitors and three camera feeds of a band setting up in a blue-curtained studio. Photo: Alex James

This is the part most people think of first: live sets, music videos, posters, table cards. I do it last, so it has a look to match and a site to point to.

Every piece has a second job: getting fans from a feed, a wall or a bar table back to you. Posters name the show; table cards carry a QR code.

A singer mid-scream, her face sharp and everything around her dissolved into red and orange light trails. Photo: Victor Mshihiri

Live sets

The Revue, every other Thursday →

Your show, filmed where it happens: reels for the feed, and the whole set too.

Music videos

Full music videos, made to be watched start to finish.

Print

A poster for every night.

A red show poster with a dashed border: the band name in tall white Western type, five long-haired musicians with guitars and drumsticks below it, the Midway Saloon name and address in white script at the foot.
Midway Saloon, 24 October
A show poster over a psychedelic oil-slick sky: the Midway Saloon name, date and lineup in tall lavender type, a glass jug and a tin cup on a draped table beneath.
Midway Saloon, 8 October
A show poster: a man leading a horse out of a burning barn, the Midway Saloon name, date and lineup in blue and green type over it.
The Revue, 24 September
A show poster in red and black: a snarling animal in halftone on the left, the date, times and lineup in white type down the right.
The Revue, 10 September

It all looks like your band.

The photos, the logo, the site, the videos, the posters: I decide how it all looks, and you work with one person to get it right. So wherever a fan finds your band, it’s clearly you, at your best.

You play the show. I capture the wow. More on how it works →

Alex has been our go to videographer since day one. He quickly picked up on our style and perfectly captures it visually. He’s a great communicator and has always delivered on bringing our ideas into reality.

Heed The Warning — Twin Cities
Black and white: a guitarist looks straight down the lens while a singer bends over the mic in light trails. Photo: Victor Mshihiri

Got a show, a song or a look?

Start with a show date, a release or some photos. We build from there.

Tell me about it